LET'S DO SCIENCE • ADLER PLANETARIUM
Science, meet Junk Drawer.
The underlying mission for a lot of what we made at the Adler was accessibility. Science can seem scary, but with the Let's Do Science video series, we brought experimentation into the home with a series of
1-minute instructional videos that demonstrate fun, easy science you can do with what's in your kitchen.
In collaboration with Latoya Flowers
LOGO + ANIMATION
The Let's Do Science logo and animation set the tone for the rest of the brand — fun, bouncy, and bright, with a little bit of a retro-feel.
Knowing that these videos would be a series, I created a set of colors that could be mixed and matched to differentiate the different experiments, allowing us to easily re-color repeated animation sequences.
In each video, the materials are illustrated and animated. The uniform lines draw in first, and the fills of color bounce in after, creating a dynamic "build" effect.
Watch the videos
Copyright © Melissa Szwan 2016